Ireland’s data protection authority has launched an investigation into telecommunications provider Eir following allegations that customers were signed up for deals without their explicit consent. The probe centers around claims that some customers unknowingly accrued debts on their accounts as a result of these unauthorized sign-ups. The data watchdog is examining whether Eir adhered to data protection regulations regarding customer consent and transparency in its sales practices. Details of the alleged incidents have not been fully disclosed, but the investigation suggests a potential breach of customer trust and data privacy laws. Eir has not yet publicly commented on the specific allegations but will likely cooperate with the investigation. The outcome could lead to significant penalties for Eir if violations are confirmed and could impact industry practices regarding customer sign-ups.