Apple’s upcoming iPhone 18 Pro is anticipated to face a significant price increase due to dramatically rising memory costs. Reports indicate the cost of memory components is escalating rapidly, potentially pushing the starting price of the new model above NT$40,000 (approximately US$1,250). This price surge could impact consumer demand, particularly in price-sensitive markets. Industry analysts suggest Apple may absorb some of the cost, but a substantial price hike appears increasingly likely. The increase is attributed to advancements in AI technology requiring more sophisticated and expensive memory chips. This trend signals a broader challenge for smartphone manufacturers reliant on these components. Consumers may face higher costs across various smartphone brands as memory prices continue to climb.