Social media star IShowSpeed, whose real name is Darren Watkins Jr., visited Helsinki last summer as part of a European tour. His visit in June 2023 generated significant excitement among his young fanbase, with crowds following him around the city. He documented his trip through live streams, attracting a large virtual audience alongside the physical crowds. The influencer’s presence led to scenes of fans rushing after him through Helsinki. The visit highlighted the power of social media stars to draw attention and enthusiasm, especially amongst younger demographics. IShowSpeed’s stop in Finland was just one location on his broader European tour.