The ‘Seven Rivers’ festival, a boutique event focused on nature conservation and sustainable tourism, is underway in Herzegovina from June 19th to 21st. This year’s edition draws participants from eleven countries, signaling growing international interest in the festival’s unique approach. Organized by the Citizens’ Association “OZ – Obećana Zemlja,” the festival combines outdoor experiences with art and music. The event aims to highlight the importance of rivers and promote responsible travel practices. It offers attendees authentic experiences centered around the region’s natural beauty. The festival’s second iteration builds on the success of its inaugural event, further establishing it as a platform for environmental awareness and cultural exchange.