Vietnamese insurers are experiencing increased profitability in the first half of the year, despite a downturn in new sales. Rather than growth in core insurance business, these gains are largely attributed to financial income and reduced sales expenses. Several life insurance companies have reported significant profit increases driven by investment returns and cost-cutting measures. This indicates a shift in how insurers are generating revenue, leaning more heavily on financial operations. While new policy sales have decreased, the positive financial results demonstrate the industry's ability to adapt and maintain earnings. Experts suggest this trend highlights the importance of investment strategies within the insurance sector. The sustainability of this profit model remains a point of observation as reliance on financial gains may fluctuate.