Instagram is experimenting with features designed to bring more video content to televisions and expand its format options. The company is testing horizontal video uploads, a departure from its traditionally vertical format, and episodic story series. These tests also include a live broadcasting experience specifically tailored for television screens. The move signals Instagram’s ambition to compete more directly with established video platforms on larger displays. While currently in testing, these features could significantly alter how users consume content on Instagram. The company has not yet announced a timeline for a potential public rollout of these new functionalities. These changes aim to provide a more immersive and versatile viewing experience for Instagram users.