Two American influencers, Austin Franklin and Kevin Akoto, have been contracted by FOX One to watch all 104 matches of the 2026 World Cup. They are stationed in a glass cube installed in Times Square, Manhattan, where they will live-stream their reactions and analyses to their social media followers. Each influencer will receive $50,000 for their participation, totaling $100,000 for both. The initiative aims to engage football fans globally and generate real-time content throughout the tournament. Beyond simply watching the games, the influencers are tasked with creating content to enhance the fan experience. This unusual arrangement highlights the increasing role of content creators in modern sports coverage and fan engagement strategies. The project is already generating significant interest among football enthusiasts.