The SOWA survey, an organization that annually recognizes social media influencers, has faced criticism after partnering with an online casino. This collaboration is seen as a contradiction to the survey’s stated values, raising questions about ethical considerations. Critics argue the partnership undermines the integrity of the awards, which aim to celebrate positive online influence. The SOWA survey previously focused on recognizing influencers for their contributions to various fields, but the casino sponsorship introduces a link to the gambling industry. This move has prompted debate regarding the responsibility of influencers and the organizations that honor them. The partnership highlights a potential conflict of interest and raises concerns about the promotion of gambling through influencer marketing.