A large-scale dance performance, Segoro Topeng Kaliwungu, involving approximately 500 student dancers in Lumajang, Indonesia, was held to promote both local culture and tourism. The event showcased traditional Javanese arts and aimed to attract visitors to the region. Organizers hope the festival will become an annual event, contributing to the economic growth of Lumajang through increased tourism revenue. The performance highlighted the region’s artistic heritage and provided a platform for young talent. Local officials expressed optimism about the festival’s potential to elevate Lumajang’s profile as a cultural destination. The event also served as a community gathering, fostering local pride and artistic expression. Further details regarding the festival’s impact are expected following an evaluation of visitor numbers and economic benefits.