Indonesia’s Trade Minister Budi Santoso is calling on university students to actively promote the nation’s exports. The Minister urged students to become “export activists,” leveraging their networks and creativity to identify and develop export opportunities. This initiative aims to broaden the base of support for Indonesian products in international markets. Santoso highlighted the potential of students to research market trends and connect businesses with potential buyers abroad. The government views student involvement as crucial to achieving ambitious export targets and diversifying the country’s export portfolio. This push comes as Indonesia seeks to strengthen its economic resilience and increase foreign exchange earnings. The Ministry plans to provide training and resources to equip students for this role.