The Head of Indonesia's Halal Certification Agency (BPJPH), Ahmad Haikal Hasan, is actively promoting halal certification for businesses to enhance the country's competitiveness in the global tourism sector. This initiative aims to attract the growing Muslim tourist market, which prioritizes halal-friendly services and products. Hasan emphasized the importance of certification not only for food and beverage outlets but also for hotels, transportation, and other tourism-related industries. By ensuring halal standards, Indonesia seeks to provide a welcoming and comfortable experience for Muslim visitors. The BPJPH is actively working to streamline the certification process and provide support to businesses navigating the requirements. This push aligns with Indonesia’s broader strategy to become a leading halal tourism destination worldwide, anticipating increased economic benefits from this significant market segment. The agency believes widespread certification will significantly improve trust and appeal to Muslim travelers.