The Indonesian government is prioritizing the development of tourism villages and a national event promotion program, “Event by Indonesia,” to foster more inclusive economic growth. This strategy aims to distribute tourism revenue beyond established destinations and benefit local communities directly. The initiative focuses on showcasing Indonesia’s diverse cultural attractions and unique experiences found in rural areas. Officials believe this approach will create employment opportunities and stimulate economic activity at the grassroots level. “Event by Indonesia” will support and promote a calendar of events across the archipelago to attract both domestic and international visitors. The government anticipates this combined approach will significantly contribute to Indonesia’s tourism revenue and overall economic development, moving away from reliance on a few key tourist hotspots. This represents a shift towards sustainable and equitable tourism practices.