The Indian government has ordered Meta to immediately pause the rollout of its new WhatsApp username feature. This directive comes amid concerns regarding user privacy and data protection. Authorities are requesting a detailed response from Meta within three days, outlining the purpose and security measures related to the new usernames. The usernames, separate from phone numbers, were intended to enhance privacy and control over one's WhatsApp identity. However, the government argues the rollout occurred without sufficient consultation and raises questions about data handling. This action highlights growing scrutiny of technology companies and their data practices in India. It underscores the importance of adhering to local regulations and addressing privacy concerns before implementing new features.