Retail magnate Olav Reitan is spearheading an effort to bring the Tour de France cycling race to Trondheim, Norway. He is receiving significant support from former professional cyclist Thor Hushovd, leveraging Hushovd’s extensive network within the cycling world. Hushovd has publicly endorsed the initiative, expressing his enthusiasm and belief in its potential. Reitan aims to utilize Hushovd’s connections to bolster the bid and navigate the complexities of securing such a prestigious event. The collaboration signals a serious attempt to position Trondheim as a host city for a stage of the Tour de France. Hushovd described his reaction to the proposal as deeply moving, stating he experienced “goosebumps.” The initiative represents a significant opportunity for tourism and economic impact for the Trondheim region.