Hungary’s online retail market has surpassed 2 trillion Hungarian Forints, indicating a significant surge in consumer spending online. However, this growth is largely benefiting foreign retailers, particularly platforms like Temu, rather than domestic businesses. The increase in online shopping represents a substantial shift in consumer behavior within the country. While Hungarians are spending more money online than ever before, a disproportionate amount of that spending is flowing to international companies. This trend raises concerns about the competitiveness of Hungarian retailers in the digital marketplace. The article suggests a need to analyze the factors contributing to this imbalance and potential strategies to support local e-commerce businesses. Further details are available at dailynewshungary.com.