The Banyuwangi district government in East Java, Indonesia, is leveraging sports tourism with the “Nggravel Glenmore” event. Hundreds of cyclists from five countries participated in the gravel cycling competition held in Glenmore, Banyuwangi. This initiative aims to boost the local economy and promote the region’s natural beauty to a wider international audience. The event showcased the diverse landscapes of Banyuwangi, attracting both amateur and professional cyclists. Officials hope “Nggravel Glenmore” will become a recurring fixture on the international sports calendar, establishing Banyuwangi as a premier destination for gravel cycling enthusiasts. The competition highlights Indonesia’s growing potential as a hub for adventure sports and tourism. Organizers anticipate a significant increase in tourist arrivals following the successful event.