With the opening of the 2026 World Cup early this morning, restaurants and eateries in central Ho Chi Minh City are adjusting their hours to cater to football fans. Many establishments are extending operations from afternoon into the early morning to accommodate viewers of the matches. This reflects a surge in enthusiasm for the tournament and a desire to provide spaces for communal viewing. The move aims to capitalize on the increased demand from those wanting to experience the excitement of the World Cup with others. Businesses are preparing for a busy period as the tournament progresses, anticipating a significant boost in patronage. The extended hours demonstrate a willingness to adapt to consumer needs during major sporting events. This trend highlights the cultural impact of the World Cup within the city.