HGB Prime Co. Ltd. has been named the sole importer and distributor for Range Rover and Defender vehicles in Cambodia, a development poised to elevate the luxury car market within the Kingdom. This appointment demonstrates Jaguar Land Rover’s (JLR) continued investment and dedication to the Cambodian automotive sector. The agreement grants HGB Prime exclusive rights to sales, service, and parts distribution for both iconic British brands. The move is accompanied by the opening of HGB Prime’s new flagship facility, suggesting a commitment to providing a premium customer experience. This partnership is expected to bring increased accessibility to these sought-after vehicles for Cambodian consumers. It represents a key step in expanding JLR's presence in Southeast Asia and catering to a growing demand for luxury automobiles.