Despite ‘Choseo’—a traditional Korean lunar date signifying the end of extreme heat—southern Gyeonggi Province experienced temperatures reaching 35°C on August 23rd. The continued heatwave drew large crowds to recreational areas in the region, seeking respite from the lingering summer temperatures. Popular destinations in Yongin and Gwangmyeong were particularly crowded with people looking to cool off. Meteorological officials report the heat is expected to continue for the time being, frustrating hopes for immediate relief. Authorities are advising residents to take precautions against heat exhaustion and stay hydrated. The unusually prolonged heatwave impacts agriculture and increases energy demand across the province. This year’s Choseo is proving to be anything but cool.