Hanasui has officially announced its first export of seven Power Serum variants to Japan. This milestone marks the first time an Indonesian serum has successfully penetrated the Japanese beauty market. The move is seen as a significant step in strengthening the export capabilities of Indonesia's beauty industry. By entering a market known for its strict quality standards, Hanasui aims to elevate the global perception of local cosmetics. This expansion reflects the growing competitiveness of Indonesian beauty products on an international scale. The company hopes this achievement will inspire other local brands to expand globally. Overall, the initiative supports the national goal of increasing non-oil and gas exports.