The West Java Provincial Office of the Ministry of Hajj and Umrah (Kemenhaj) is actively promoting the strengthening of the hajj and umrah economy. This initiative aims to support poverty alleviation efforts by empowering local communities. Kemenhaj Jabar is encouraging spending on locally produced goods and services during the hajj season. The focus is on building a robust economic ecosystem around the annual pilgrimage. This approach seeks to maximize the economic benefits for small and medium-sized enterprises (SMEs) within the region. By prioritizing local products, the ministry hopes to stimulate economic growth and create sustainable livelihoods for residents. The program highlights the potential of the hajj economy as a driver for broader regional development.