IAB Guatemala and AGEXPORT have formalized a cooperative agreement to bolster technology, the creative economy, advertising, and digital services within Guatemala. This partnership aims to strengthen these key sectors through collaborative efforts and resource sharing. The initiative focuses on fostering growth and innovation in Guatemala’s digital landscape. By working together, the associations intend to create a more competitive and dynamic environment for businesses operating in these fields. This alliance represents a commitment to driving economic development through technological advancement and creative industries in Guatemala. The cooperation will likely include joint programs, training, and advocacy efforts to support the sector’s expansion.