A new framework for voluntary price reductions in Greek supermarkets will be implemented starting August 31st. The initiative aims to offer discounts ranging from 5% to 20% on various products. The plan emphasizes preventing collusion between businesses to ensure genuine competition. Consumers will be fully informed about the discounted items through the PosoKanei platform, a price comparison tool. The government hopes this measure will alleviate the financial burden on households facing rising living costs. Strict controls will be in place to monitor the effectiveness and fairness of the price reductions. The scheme relies on supermarket willingness to participate, offering a balance between market forces and consumer affordability.