A new study by the IOBE (Foundation for Economic & Industrial Research) reveals the Greek audiovisual sector contributes €1.9 billion to the national economy. The sector is experiencing strong growth and increased investment, positioning Greece among European leaders in audiovisual investment intensity. The report highlights a positive impact on tourism, suggesting the sector’s expansion is mutually beneficial. This growth is driven by rising production activity and attracting both domestic and foreign capital. The study indicates a significant economic multiplier effect from audiovisual projects. These findings underscore the sector’s increasing importance to Greece’s overall economic performance and potential for further development.