Greece has launched “PosoKanei,” a new digital tool designed to help consumers identify the lowest prices on grocery items. The platform, a joint effort by the Ministry of Development and other partners, allows shoppers to compare prices across different supermarkets before making purchases. Prime Minister Kyriakos Mitsotakis announced the initiative via social media, highlighting its potential to alleviate financial strain on households. The tool aims to increase market transparency and empower consumers to make informed decisions. It is intended to address rising living costs and provide a practical solution for budget-conscious shoppers. The platform is now accessible to the public, offering a comprehensive overview of supermarket pricing.