A new study reveals Greek businesses have ambivalent feelings towards the increasing number of digital nomads arriving in the country. While many see them as a potential economic boost, others express concerns about the impact on local resources and daily life. Business owners’ perceptions largely depend on how they categorize these remote workers – as customers or contributors to broader societal pressures. The research highlights a complex dynamic, acknowledging the potential for economic gain alongside anxieties about affordability and infrastructure. The study suggests a need for further analysis to understand the long-term effects of this growing trend on Greece’s economy and communities. Ultimately, the future relationship between Greece and digital nomads will depend on navigating these competing perspectives.