Escalating global conflicts, fires, and floods are increasingly endangering cultural heritage sites worldwide. Danish researcher Esben Danielsen argues the growing threat necessitates a public conversation regarding prioritization of preservation efforts. Currently, there is no established framework for determining which sites are most crucial to safeguard when resources are limited. This lack of planning leaves cultural treasures vulnerable to irreversible damage or complete loss. Danielsen emphasizes the urgency of this discussion, suggesting proactive identification of key sites and development of strategies for their protection. He contends that difficult choices must be made to ensure the survival of significant cultural assets in the face of escalating global instability and natural disasters. The article calls for a broader societal engagement in defining cultural value and allocating resources accordingly.