A Swedish study indicates that Generation Z values achievement more than public recognition. *Helsingin Sanomat* investigated this trend by interviewing young people in central Helsinki. The interviews support the study’s findings, revealing a shift in aspirations amongst youth. Unlike previous generations, many young Finns are not actively seeking celebrity or widespread attention. Instead, they focus on personal and professional success, often viewing fame as a byproduct rather than a primary goal. This suggests a changing cultural landscape where authenticity and meaningful work are increasingly prioritized over traditional notions of celebrity. The desire for privacy and control over one’s image also appears to be a significant factor influencing this generational shift.