A new initiative by NURDOR in **Serbia** is encouraging children to embrace solidarity through a unique project. The campaign, called “Znanj,” centers around the idea of planting flowers grown from seed paper bookmarks. Instead of discarding a bookmark after finishing a book, children are now able to plant it and watch it blossom into flowers. This innovative approach aims to connect reading with environmental awareness and a sense of responsibility. NURDOR hopes to foster empathy and collaborative spirit amongst young people throughout **Serbia** through this symbolic act. The project intends to demonstrate that small actions can lead to beautiful outcomes and promote a deeper understanding of community. This campaign is currently being implemented in locations across **Serbia**.