Indonesia’s Deputy Coordinating Minister for Food Affairs, Hanif Faisol Nurofiq, has identified the free nutritious meal program (MBG) as a key opportunity to increase milk consumption nationwide. The program is intended to improve the nutritional intake of students and, concurrently, strengthen the health and quality of future generations. Officials believe the MBG initiative provides a strategic avenue for boosting demand for milk products. This increased consumption is expected to contribute to better nutritional outcomes for children. The government views the program as a vital investment in human capital development. Further details regarding the program’s implementation and specific milk provisions are expected to be released soon.