A former Deputy CEO of the Finnish Financial Sector Association, Esko Kivisaari, was recently targeted by a convincing WhatsApp scam. The scam involved a message appearing to be from Booking.com, alerting him to an issue with a recent hotel reservation he made through the platform. The message concerned a problem with a credit card charge related to the booking. Despite his professional expertise, Kivisaari initially believed the message was legitimate, highlighting the increasing sophistication of online fraud. The Financial Sector Association shared this incident as a cautionary tale, emphasizing that even experienced individuals can be vulnerable to these types of attacks. This case underscores the need for heightened vigilance regarding unsolicited messages and direct verification with service providers. The association urges individuals to be cautious of potential phishing attempts via messaging apps.