Indonesian coffee chain Fore Coffee has launched a new marketing campaign, “Every Fore Has a Story,” and appointed four new brand ambassadors. The selected celebrities are Sheila Dara, Afgan, Baskara Mahendra, and Syifa. The campaign aims to connect with consumers on a personal level, highlighting individual experiences associated with the brand. Fore Coffee anticipates the ambassadors will broaden its reach and strengthen brand recognition within the Indonesian market. Details regarding specific campaign activities involving the ambassadors were not immediately disclosed. This initiative represents a significant investment in marketing for the rapidly growing coffee company.