Popular fishmonger chain Choronai has announced it will cease operations by August 22. The decision follows a significant public backlash regarding the company's labeling practices. Specifically, the chain is accused of mislabeling trout as salmon. In a social media statement released on June 23, Choronai apologized for any errors made. The company expressed gratitude to the customers who supported their shops. This controversy has led to the total shutdown of the major fishmonger chain. The closure marks the end of the business following the labeling scandal.