A recent observation suggests that the initial purchase of art presents a significant psychological barrier for many Finns. Overcoming this first hurdle, however, can lead to a sustained interest in art collecting. The difficulty lies in taking that initial leap and investing in a piece for one’s home. Once individuals have made their first art acquisition, they are more likely to continue building a collection. This suggests a pattern where initial apprehension gives way to enjoyment and even addiction to the process of seeking and acquiring art. The findings highlight a potential area for galleries and artists to focus on – lowering the barrier to entry for first-time buyers. This could involve approachable price points, educational initiatives, or creating a more welcoming environment for those unfamiliar with the art market.