Reports emerged alleging Ferrari was pressuring loyal customers to purchase the limited-edition Luce model. These claims suggested the company was making the purchase a prerequisite for future allocations of other vehicles. Ferrari’s Chief Marketing Officer, Enrico Galliera, has officially refuted these allegations, dismissing them as unfounded rumors. He did not elaborate on the specifics of the reported pressure tactics, but firmly denied any coercive practices. The Luce, a limited-run convertible based on the Roma Spider, has generated significant interest among collectors. The denial aims to quell concerns about fairness and accessibility within Ferrari’s exclusive customer base. The company maintains its commitment to a customer-centric approach, despite the high demand for its limited-production vehicles.