Spain’s People’s Party (PP), led by Alberto Núñez Feijóo, is adopting a continuous campaign strategy, leveraging the ongoing crisis in the autonomous city of Ceuta. Feijóo aims to portray himself as a capable manager by highlighting the situation, contrasting it with what he characterizes as governmental inaction. The PP intends to solidify its voter base through this approach, positioning itself for future success and what they term “reconstruction.” This strategy seeks to emphasize Feijóo’s dedication while criticizing the current government's response to the Ceuta situation. The crisis serves as a focal point to reinforce the PP’s narrative and garner support from voters. Ultimately, the PP hopes this persistent campaigning will position them favorably for future electoral victories.