Farm Fresh Bhd’s CEO, Loi Tuan Ee, has been acquiring additional shares in the company via open-market transactions. This move comes as the dairy company’s share price has reached a nine-month low. Loi, who is also the group managing director and co-founder, is demonstrating confidence in the company’s future despite recent market performance. The purchases suggest a belief that the current share price undervalues the company. Details regarding the volume and value of shares purchased were not disclosed in the initial report. This action by a key executive often signals a positive outlook to investors. The company is based in Kuala Lumpur and focuses on dairy products.