A recent case involving a social media influencer in Thanh Hoa province selling counterfeit *sâm Ngọc Linh* (Ngoc Linh ginseng) has prompted authorities to issue warnings to consumers. Officials are advising citizens to thoroughly investigate the origin, quality, and accompanying documentation of the product before purchasing. The concern stems from the widespread sale of ginseng that is mislabeled regarding its species, source, and overall quality. This incident highlights the challenges in verifying the authenticity of this valuable herb. Consumers are urged to be vigilant and demand proof of origin and certifications. Authorities emphasize the importance of due diligence to avoid fraudulent purchases and ensure they are receiving genuine *sâm Ngọc Linh*. The crackdown aims to protect consumers and maintain the reputation of this premium Vietnamese product.