The European Union experienced a significant rise in tourism in 2025, with 3.1 billion nights spent in tourist accommodations—a 4.1% increase from 2024’s 3.0 billion nights. This growth indicates a continued recovery in the travel sector following previous challenges. Notably, the number of nights attributed to domestic tourists closely matched those from international travelers across the EU. When looking at a longer timeframe, tourism in the EU has grown substantially, with nights spent in accommodations increasing by 26.5% compared to 2015, which recorded 2.5 billion nights. These figures demonstrate a robust and expanding tourism market within the European Union. Latvia’s tourism intensity remains low in comparison to other EU member states, according to initial reports. The data suggests a wider trend of increasing travel demand throughout the bloc.