Etiqa Insurance Singapore has launched a public awareness campaign, "When Life Spins, Stay Ready," focused on enhancing Singaporeans’ preparedness for unexpected life events. The campaign utilizes interactive installations in public spaces, addressing readiness across three key areas: Mind, Body, and Money. Etiqa aims to encourage proactive planning and resilience among citizens. The out-of-home activation seeks to gather over 10,000 responses indicating levels of readiness from the public. This initiative reflects a broader effort to promote financial literacy and well-being within the community. The campaign intends to spark conversations and provide resources to help individuals navigate life’s uncertainties. Etiqa hopes to empower Singaporeans to face challenges with greater confidence and security.