Despite being over two years away, campaigning for Estonia’s next parliamentary elections, scheduled for March 2027, has commenced. Several political parties are actively seeking to gain early visibility through traditional methods such as banners and newspaper advertisements. This early start to campaigning is unusual, raising questions about strategy and resource allocation. While the election is not imminent, parties appear determined to establish a presence in the public consciousness. Experts suggest this proactive approach may be an attempt to shape the narrative and secure early support. The focus of these initial campaigns remains broad, aiming for general brand recognition rather than specific policy proposals. It remains to be seen if this early push will translate into electoral success.