Estonian transport officials are increasing enforcement regarding roadside advertising. The Transport Administration now has the authority to demand the removal of any banner or sign installed without the necessary permit. This move aims to regulate visual clutter and ensure compliance with advertising regulations along roadways. Officials state the stricter rules are necessary for maintaining road safety and a cleaner visual environment. Permits are required for all roadside advertising displays, and the administration will actively monitor and address violations. The new regulations empower the Transport Administration to directly request removal of non-compliant signage, streamlining the enforcement process. Businesses and individuals utilizing roadside advertising are urged to verify permit requirements.