Customers of the Iso Omena shopping center in Espoo are expressing dissatisfaction following a reduction in the duration of free parking. The change, impacting shoppers at the large mall, has sparked criticism amongst those who frequent the location. A recent comparison by Helsingin Sanomat newspaper of parking fees at major shopping centers in the Helsinki metropolitan area revealed that Jumbo in Vantaa remains an outlier, offering five hours of free parking. This contrasts with the changes implemented at Iso Omena, where free parking has been curtailed. The reduction in free parking time has led to complaints from shoppers who view it as a negative impact on their shopping experience. The situation highlights differing approaches to customer incentives among shopping centers in the region.