Former Ivorian international and Arsenal defender Emmanuel Eboué has been appointed as the Pan-African ambassador for YellowBet, a sports betting and gaming brand by B2Tech. The announcement took place in Douala on October 19, 2026. Eboué, who earned 79 caps for the national team and competed in two World Cups and five Africa Cup of Nations tournaments, will feature in YellowBet’s advertising campaigns, digital content, social media, and on-the-ground promotions throughout the countries where the brand operates, including Cameroon. The partnership aims to establish YellowBet as a unique sports betting brand with a strong focus on football. Eboué, a product of ASEC Mimosas d'Abidjan, achieved success with Arsenal, reaching the 2006 Champions League final, and also enjoyed success with Galatasaray in Turkey. The collaboration was unveiled with a humorous video featuring Eboué performing one of his signature goal celebrations alongside YellowBet's Sandise Sibanda.