Ecuador’s President Daniel Noboa has announced a significant price reduction of over 20% on beer during the 2026 FIFA World Cup. This measure aims to benefit football fans attending the tournament, which will be hosted across North America. The decision, reported by AFP, involves tax exemptions intended to make the country’s most popular alcoholic beverage more affordable. Details regarding the extent of tax relief for fans are still emerging. The initiative is designed to enhance the experience for supporters during the competition. This move reflects Ecuador’s efforts to capitalize on the economic and social opportunities presented by hosting World Cup-related events.