Ecuadorian President Daniel Noboa has announced the temporary removal of a tax on beer and alcoholic beverages exceeding 5% alcohol content. The measure, effective until the end of the World Cup, aims to potentially lower the price of beer for consumers. This decision is widely viewed as an attempt to increase the president’s popularity, which has been facing challenges. While the tax removal is immediate, the extent to which prices will actually decrease remains uncertain and will depend on retailers. The move focuses specifically on beverages with an alcohol content of over 5 degrees. Noboa’s administration hopes the initiative will resonate with the public during the globally popular sporting event.