The Roads and Transport Authority (RTA) in Dubai has launched a film festival focused on promoting road safety awareness. The initiative aims to leverage the power of filmmaking to encourage responsible road use and reduce accidents. A total of Dh300,000 in prizes will be awarded to winning filmmakers, incentivizing creative contributions to the cause. The festival is open to submissions exploring various aspects of road safety, targeting both professional and amateur filmmakers. RTA officials stated the festival aligns with their vision of a safe and integrated transport system. This event underscores Dubai's commitment to enhancing road safety through innovative and engaging campaigns. The initiative seeks to foster a culture of safety consciousness among all road users in the Emirate.