Dubai is launching a new initiative to revitalize its tourism sector, which has been impacted by ongoing regional conflicts. Residents will receive discounts and benefits, valued up to 700 euros, for inviting friends and family to visit the emirate. The program aims to encourage tourism and stimulate economic activity within Dubai. Officials announced the scheme on Wednesday, highlighting the need to counteract the downturn experienced in recent months. The incentives are intended to make Dubai a more attractive destination and leverage the networks of its resident population. This strategy focuses on personal recommendations as a powerful marketing tool. The move signals Dubai’s proactive approach to maintaining its position as a global tourism hub despite external pressures.