Deutsche Welle (DW) Director-General Barbara Massing stated at the opening of the two-day ‘DW Global Media Forum 2026’ conference that investing in independent journalism yields significant returns. Massing suggested a single dollar invested can generate a hundred dollars in benefit. The conference, held Tuesday, focused on the value and impact of media freedom and journalistic endeavors. Details regarding the specific mechanisms by which this return on investment is achieved were not immediately available. The forum aims to discuss pressing issues facing the global media landscape and foster collaboration among journalists and media professionals. The ‘DW Global Media Forum 2026’ is intended to be a platform for discussing the future of journalism and its role in society.