Croatia is experiencing a surge in tourism costs, prompting concerns about decreased visitor numbers. High prices for accommodation are driving tourists away, leading hotels and rental property owners to offer discounts and last-minute deals to attract business. The situation mirrors concerns in popular destination Dubai, prompting similar reactive measures. These price increases are impacting the affordability of holidays in the traditionally popular destinations. Industry stakeholders are hoping the discounts will mitigate the negative impact of the initial price hikes and maintain tourism levels. The move suggests a sensitivity to market demand and a willingness to adjust pricing strategies to remain competitive.